Analysing your target audience

Target Audience focus for businesses

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Whilst it is extremely important that businesses protect their customer data, customer information provided to a business through communication and enquiries can provide valuable insights into target audience analysis.

Focusing on your target audience is key to your company growth and empowers marketing and sales teams to recognise new markets and trends. By regularly reviewing customer information, companies can draw up plans and create business goals which will help to expand their day to day behaviours for the future.

Carry out a target audience review for your business

The important aspect with all target audience data is to analyse what is working and what is not. In order to carry out a target audience review, begin by looking at the methods at which order / service enquiries are made. This could be through:

  • Email marketing
  • Website analytics
  • Social media analytics
  • Magazine / brochure / mail order advertising
  • Bricks & mortar footfall

Know your customer’s demographics, including if your product is selling to an individual or a business:

  • Location
  • Earnings / Turnover
  • Age group
  • Male / Female
  • Interests / Nature of their business

Understand which products and services are:

  • Most popular
  • Easy sellers
  • Largest Profits

Once the business has collated this information, then the team can begin to build a marketing map for how they will approach their target audience in the future. Further to this, often there isn’t a one size fits all approach and so it’s worth analysing a selection of ideas, for what works best for the business and then apply a variety of methods, rather than relying on a single option.

Building new audiences as part of your business growth plan

If you understand the audience who you wish to target, but require additional help in accessing a particular demographic, then why not speak to WeAnswer. Through our cleansed data service, our experienced call centre teams and digital communication specialists are here to create new customer relationships and promote brands, on behalf of many types of UK businesses. To find out more, please contact us or see our customer service website information for more details.

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