Preparing your store for this year’s Christmas retail shopping season

Christmas Shopping Season

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None of us know yet how the extent of the cost-of-living crisis will impact the UK. However what is certain is that consumers are already looking at how they can plan their Christmas retail shopping earlier this year to help with their finances. By spreading the cost over the months ahead and taking up options such as buy now, pay later customers are given more choice on how to spend whilst still being offered the opportunity to order their desired goods.

In response to this, retailers are encouraged to share Christmas stock both in-store and online sooner, so that people who want to shop earlier within the season are given the option to do so. This means that they can maximise sales and return profits as proficiently as possible.

Christmas shopping season planning

Black Friday is a monumental day in the Christmas shopping season

The famous Black Friday is fast approaching and planned for the 22nd of November 2022. Known as one of the biggest shopping events of the year, Black Friday and throughout the weekend is recognised as an event whereby retailers offer big discounts on TV’s, laptops, and gaming, plus beauty products and toys. Stores are encouraged to prepare stock in advance to the event and have all advertising and marketing material ready and tested to send out to their customer databases.

Planning Christmas customer service

As a successful retail business, planning customer service earlier rather than later in the yearly calendar is essential. Whilst retailers primary focus is often on sales, companies should also prepare to have a customer services strategy in place to manage order enquires, delivery times and returns. To make this possible WeAnswer are here to help retailers with all your customer service’s needs. From providing overflow call support, to managing out of hours and weekends customer services support through our contact centre and digital support services. Our teams are here to provide a professional approach to customer services, on behalf of businesses. To find out more about outsourcing customer services please contact us or see our website for more details.

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