Customer demograhics

The Importance of Understanding Your Customer Demographics

At the beginning of July this year Expolink took on a loyalty contact centre campaign for The Daily Mail. The paper was launching a promotional campaign across its weekend editions to encourage sales and long-term customer loyalty. It needed a contact centre to complement its online presence and anticipated that 4% of contacting customers wouldn’t have access to the internet or would need support filling out the web form. We look at what the results of this campaign show us about how well we understand our customer demographics.