If your online sales are sluggish due to the current climate, then it’s time to draw on your customer database and utilise your marketing data, which you have worked so hard to build up, over the last few years. Afterall, it is far easier to sell to an existing customer than to a new customer. …
How to harness your marketing data and use it effectively Read More »
2013 was a year full of surprises for the digital world, with the evolution of social media powering on at breakneck speed, spawning a seething hub of comment from marketing analysts, keen to anticipate the next move from the tech community and consumers. Jargon and big data are ever more perplexing and Twitter #fails by the likes of British Airways have highlighted how mis-managing social media customer service can result in gleeful brand-bashing overnight. Read on for our predictions in 2014.
Iain MacDonald, Multichannel Marketing Director at Crew Clothing, talks to us about multichannel customer service and the importance of truly listening to your customers. Iain discusses Crew’s ethos and customer service strategy, the impact social media has had on their business and how they intend to develop this into the future. He also advises on their top tips for business efficiencies in retail and more.
With a number of new EU data directives imminent or just passed, we thought the time was right for a good chat with Andrew Buffrey, DMA West Regional Manager, for his take on the directives. We also took the opportunity to quiz Andrew on his thoughts for the key social media players and trends for 2012 and to steal a few good tips for businesses of all shapes and sizes to stay ahead of the game.
