drtv best practices

How to Plan and Execute a Successful DRTV Advertising Campaign

With the right planning and execution DRTV (Direct Response TV) campaigns can add richness and integrity to your marketing mix and, if you catch your audience at the right moment, the rewards can be significant. The couch consumer is relaxed and contented, so providing you target them well and pay heed to your resources, your revenues could be in for a treat. Here are some expert recommendations on how to get the most out of your DRTV campaigns.