google analytics - GA4

GA4 is coming, what is it and what does it mean for business data?

UK business reliance on websites, social media and e-marketing is imperative. Without Google Analytics we would be lost, so what is GA4 and why is it changing? Over the last 10 years, Universal Google Analytics has cemented itself firmly into many companies across the globe. Providing valid data as to where website traffic leads come …

GA4 is coming, what is it and what does it mean for business data? Read More »